"Before reading this article, I have been confused why I couldn't play my mov videos with iTunes because I searched on the Internet and it said that MOV is a friendly for iTunes. Now I understand." more >>
Can't import MOV movies or music video into iTunes to play? Here we explain iTunes compatible video formats, why you can't play .mov files with iTunes and how to add MOV to iTunes to play in iTunes 11.4, 11.3.1, 11.2.x, 11.1.x, and more.
A 1: In general, iTunes supports to play any video playable in QuickTime and files purchased or downloaded from iTunes Store. In other words, if your video files have .mov, .m4v, or .mp4 file extension, you can play them in iTunes.
If you can't play MOV videos or your .mov files are rejected by iTunes, it is mainly caused by codec problem. Actually, MOV can almost contain any codec, such as DV, MPEG-2, H.264, AIC, etc. And iTunes accept MOV videos with these codec. But if your .mov file is with XviD codec and you want to play them in iTunes, you need to convert MOV to iTunes format like MP4, M4V or just change the codec of MOV videos with video converter for iTunes.
To convert MOV to iTunes MP4, M4V and others iTunes-friendly formats, or change MOV video's codec, you will need the help of MOV to iTunes video converter. Here I strongly recommend you a MOV to iTunes converter that you can rely on - Video Converter Genius. It is a professional program to convert videos from one format to another. You can use it to convert MOV to iTunes without watermark as well as other 100 + videos.
The steps of how to convert MOV files to iTunes friendly formats are very easy. Just need three steps. As the performance of Video Converter Genius for Mac and Windows version of Video Converter Genius is almost the same, here we only explain how to convert .mov to iTunes Mac.
Free download Video Converter Genius for Mac and install it on your computer.